Articles by Ian Lurie
Ian Lurie // 26 Oct, 2017
Turning Content into Business: ACP-LS Presentation
Greetings, ACP-LS folks! Here’s my deck and links: Send me questions on Twitter. I love it! Me, on LinkedIn AnswerThePublic provides content ideas Atom.io is the best text editor ever Canva helps with graphics creation Grammarly is a decent quick proofreading tool Hemingway helps make your content more brief iStockPhoto provides stock images (if you… Read More
Ian Lurie // 8 Oct, 2017
Marketing as Worldbuilding: The Slides & Links
My Swivel presentation all about marketing worldbuilding: Marketing Worldbuilding: Collaborative Storytelling for Digital from Ian Lurie The Links More links coming later, but for now: AnswerThePublic.com is the standard for questions and interests research. Buzzsumo question search is kick ass Canva is my new favorite fancy-schmancy charts tool Grammarly will save you from philsophy massacres… Read More
Ian Lurie // 4 Oct, 2017
Lean Content for B2B
Here are the slides and links from my Marketing Profs B2B Summit talk today. I talked about content for teams of one, or just a few, or big teams that just don’t have enough resources. Ask me questions in the comments, or tweet me at @portentint. Links AnswerThePublic provides content ideas Atom.io is the best… Read More
Ian Lurie // 6 Sep, 2017
SEO Fallacies That Must Die: 2017 Edition
SEO folks are trend victims. Someone presents a new acronym, an idea, or a tool and we all pile on. Then we chase those nibbles of knowledge, good and bad alike, without thinking. And we land in deep pits lined with sharp, nasty sticks. These ideas must go: 1: TFIDF Score Predicts Rankings A higher… Read More
Ian Lurie // 22 Aug, 2017
Portent is Being Acquired
Blink. Rub your eyes. You didn't read wrong. You didn't stare at yesterday's eclipse through defective glasses. It's true. Portent's in the process of being acquired. Like an avowed bachelor, I swore I Would Never Sell. Then along came the perfect partner. Welcome to Clearlink Our soon-to-be parent company is called Clearlink. They’re a performance… Read More
Ian Lurie // 16 Jul, 2017
Badger-driven content: Mozcon 2017
The links, the deck, all that stuff: Badger-Style Content – Mozcon 2017 from Ian Lurie I welcome questions. Best way to ask is on Twitter. I’m @portentint. Or, fire away on Quora and ask me to answer. Ebooks! That are free! I wrote an ebook all about this! It’s called Lean Content. It lays out… Read More
Ian Lurie // 3 Jul, 2017
Digital Marketing Haiku, Because Why Not?
I got way over-caffeinated today and started scribbling down haiku about digital marketing. Then I asked my team if they had ideas. The results were, um, fascinating. Here’s what happens when 30 marketers try to write poetry: Employment Poetry Degree Find a real job? No way. Start marketing gig You demand volume “Shower the web… Read More
Ian Lurie // 12 Apr, 2017
Technical SEO: BS. Own it. The Slides and the Links
Here are the slides and links from “Technically, SEO,” in which I ranted, raved and talked about technical SEO for marketers. This focuses on issues I found on automotive industry sites, but it all holds true everywhere. The Deck BS: Own It – Technical SEO for Marketers from Ian Lurie Random Me, on Twitter I… Read More
Ian Lurie // 5 Apr, 2017
Influencers: Don’t Chase ’em. Make ’em (Engage Video)
At SEMPDX Engage 2017 I spoke about my complete lack of experience as an influence marketer. I also discussed: How to find your biggest fans How to promote their praise using social media What not to do ever ever ever when doing this Here’s the video. My bit starts at 25 minutes. Mat Siltala’s talk… Read More
Ian Lurie // 30 Mar, 2017
What’s a Good Conversion Rate?
What’s a good conversion rate? I get this question a lot, and not just about conversion rates. I always say “better than what you have now.” That earns me a glare that could sterilize cockroaches. At the same time, I shove toothpicks into my toes to dull the sharp pain this question causes in my… Read More
Ian Lurie // 28 Mar, 2017
5 Signs Your Agency Is SEO Clueless
Big agencies throw “SEO” on their services pages the way I throw exercise clothes into my suitcase: They know there’s no way in hell they’ll use it. Another “big-time” agency just did it, and I’ve got steam coming out of my ears because this means another list of Fortune 1000 clients will get second rate… Read More
Ian Lurie // 14 Mar, 2017
Pi in the Face: Why I (love and) despise ROI
This is the first edition of our annual Pi in the Face column. May many follow. Note: If you’re a marketer, this post will frustrate the hell out of you. I apologize. I needed a good rant. Plus, at a conference last week I heard a speaker say, “If it doesn’t generate ROI, we don’t… Read More
Ian Lurie // 8 Mar, 2017
Amazon and Google SEO: My presentation(s)
Update: Now, get THREE for ONE! Such a deal!!! I’ve added my Resonate 2018 deck, which deliberately buries you in tactics, and then gives you a shovel. Scroll further down for the original Resonate presentation, my Retail Global presentation, and relevant links. Remember, you can ask me questions on Twitter at @portentint, or on LinkedIn… Read More
Ian Lurie // 1 Mar, 2017
Portent’s Moving!
Moving. I tried to come up with an analogy for something that incites misery, throws out your back and reduces you to a gibbering lunatic while forcing you to blog using your phone as a mobile hotspot. But, after much suffering, Portent has moved two blocks south of our old location. Our new address is:… Read More
Ian Lurie // 22 Feb, 2017
Don’t Panic: Google Site Search Replacements
Google’s discontinuing site search. OH GOD OH MY GOD WHAT ARE WE GOING TO DO HOLY CRAP OH GOD The Problem Google’s Site Search product has been around a long time. Pay $100, and you can embed a little Google search engine on your site. They’re keeping Google Custom Search. Sounds great, but there’s a… Read More