Articles by Ian Lurie
Ian Lurie // 19 Oct, 2015
Distance from Perfect: SearchLove London Slides
I talked about Distance from Perfect at SearchLove London. There weren’t a lot of links, but here are they are. Plus the slides: The links: Factoids How Quality Score Affects Cost and per Conversion Twitter’s Algorithm Naked Mole Rats (you had to be there) The stats and explanation around revenue vs. page load time The… Read More
Ian Lurie // 8 Oct, 2015
Site Speed Presentation: The links
I do a presentation about page load speed. The presentation includes a lot of little tips. Here are links to any relevant stuff. The links change now and then, so keep an eye on things. Note!!!! We now have a complete guide to page load speed optimization. No signup, no registration, nothing required. Read it.… Read More
Ian Lurie // 2 Oct, 2015
The Last Second Guide to Holiday Marketing
I saw a Christmas ad last week. Complete with one of those sanity-imploding ditties that make me want to scoop out my medulla. I won’t tell you the title. You’d share my curse and hum the stupid thing until mid-January. It’s not even Halloween yet, people. Hopefully, you aren’t responsible for this atrocity. And hopefully,… Read More
Ian Lurie // 15 Sep, 2015
Marketing is WorldBuilding: Confluence Slides
At ConfluenceCon last week I explained why marketing is worldbuilding, not storytelling. We’re not inserting customers into storylines. We’re providing them with a world that has many points of entry, lots of places to stop and many routes to conversion. Worldbuilding. Here’s an annotated slide deck: Weird, Useful, Significant: Marketing as Worldbuilding from Ian Lurie… Read More
Ian Lurie // 28 Aug, 2015
Pure Bragging: Two Cool New Portent Thingamabobs
Note: Right now I’m bragging, but Blake has promised he’ll soon write a post about how he actually did this stuff. So you might want to subscribe to the blog using that form on the right over there. See what I just did? Marketing!!! Our resident all-things-user-experience nerd just developed two new site feature/thingamabobs (that’s… Read More
Ian Lurie // 13 Aug, 2015
10 Phrases That May Get You Fired (By Your Agency)
I periodically fire potential clients. It’s hard to walk away from the revenue. But clients hire Portent for our advice. It’s also hard work with clients who ignore that advice. And that kind of relationship typically starts with more than one of these statements: “I just want to crank out blog posts.” Basically, they’re hoping… Read More
Ian Lurie // 10 Aug, 2015
Fast Research for Internet Marketers: Faking the T-Shaped Knowledge Set
Everyone knows I’m normally a diplomatic guy… HAHAHAHAHAHAHA SNIFF AHAHAHAHAHAHA SNORT AHAHAHAHA OK, now that you’ve sputtered coffee all over your keyboard: Somewhere, sometime in our professional lives, we’ve all been confronted with idiocy in the form of lazy ignorance: “Ignorance” = Not knowing the answer. Which happens to all of us. “Lazy” = An… Read More
Ian Lurie // 29 Jun, 2015
To my team, at 20
This is what I said at Portent’s 20th-anniversary party. It’s also a kind of open letter to my team. For posterity, I’m posting it here. If you really want to know what we’re all about, this is a really good place to start: 20 years ago when I started Portent, as my accountant filled out… Read More
Ian Lurie // 18 Jun, 2015
Why not?
TL;DR: I wrote my very first Medium post ever. It’s about marketing leadership and getting to “Why not?” Click here to read it. Any smart organization has the risk-takers and the risk-averse. That’s a very necessary balance. If all you have are risk-takers you’ll probably run aground in a hurry. If everyone on your team… Read More
Ian Lurie // 5 Jun, 2015
Holy shit. Portent is 20 years old.
Today Portent is 20 years old. I forgot until another Portent-ite reminded me. Which is painfully typical. Like a lot of CEOs, I tend to focus on the bad areas for improvement and mistakes instead of the milestones. We’re having our big party next week, but for today I’m going to: 1. Break protocol and… Read More
Ian Lurie // 1 Jun, 2015
The Digital Marketing Stack: Channels
This is the very last post in the digital marketing stack series! Want to start from the beginning? Click here. Part 1: The digital marketing stack Part 2: Infrastructure Part 3: Analytics Part 4: Content Part 5: The channels – paid, earned and owned ← You are here Channels are like pipes. They’re the machinery… Read More
Ian Lurie // 1 Jun, 2015
The Digital Marketing Stack: Content
In part 3, I talked about Analytics. In this post, I’ll rant, rave and finally talk about content. This is content, by the way. Part 1: The digital marketing stack Part 2: Infrastructure Part 3: Analytics Part 4: Content ← You are here Part 5: The channels – paid, earned and owned First, a rant:… Read More
Ian Lurie // 1 Jun, 2015
The Digital Marketing Stack: Analytics
In part 2, I talked about infrastructure and its place in the marketing stack. In this post, I talk about analytics and its role in internet marketing. Part 1: The digital marketing stack Part 2: Infrastructure Part 3: Analytics ← You are here Part 4: Content Part 5: The channels – paid, earned and owned… Read More
Ian Lurie // 1 Jun, 2015
The Marketing Stack: Infrastructure
In part 1, I talked about the marketing stack as a whole. In this post, I’ll walk through the base of the stack: Infrastructure. Part 1: The digital marketing stack Part 2: Infrastructure ← You are here Part 3: Analytics Part 4: Content Part 5: The channels – paid, earned and owned Infrastructure delivers content… Read More
Ian Lurie // 1 Jun, 2015
The Digital Marketing Stack: Overview
I’ve prattled on about the digital marketing stack for a few years now, but haven’t really explained each chunk. This 5-post series explains the stack as a whole, then piece-by-piece. I’m not some TV series jerk who will keep you hanging, though, wondering which of your favorite characters will die next (cough HBO cough cough).… Read More