Articles by Mike Fitterer
Mike Fitterer // 8 Nov, 2018
Amazon Advertising Features You Already Know and Love
As Amazon continues its steady ascent towards world domination, Amazon Advertising (the newly unified name of Amazon’s ad offerings) is playing an increasingly significant role in that growth. Recently, Amazon overtook Bing to become the 3rd largest digital ads platform by market share. So, if you’re a digital marketer anywhere near ecommerce, Amazon Advertising is… Read More
Mike Fitterer // 15 Mar, 2018
Get Kraken With These 5 Keyword Research Tools
Mythical sea creatures are really cool, right? Any massive octopus-like thing that can easily bring down large ships is a beast to be reckoned with. My two (very-soon-to-be-three) kids also think the name “Kraken” sounds totally awesome. (This digital marketing tangent brought to you by ongoing early parenthood.) And you know what else is awesome?… Read More
Mike Fitterer // 10 Oct, 2017
3 Tips to Create Effective Banner Ads Every Time
News flash – people are great at ignoring banner ads! Websites allowing display advertising often show 3 – 5 different ads per page. Throw in sponsored stories, and that figure can comfortably rise into the double digits. That’s a hefty supply of content for which visitors did not directly search. In a sad illustration of… Read More
Mike Fitterer // 28 Jun, 2017
Stop Neglecting These 4 AdWords Features
Ahh, the time-honored mantra of “A _____’s work is never done.” It turns out if you search for “job is never done” and pull up images, everyone is apparently busier than everyone else. A curious paradox, but we’ll leave that alone. The obvious ones include “woman, mother, man, marketer, and teacher” just to name a… Read More
Mike Fitterer // 4 May, 2017
6 Little Steps to Create a Killer PPC Landing Page
As I contemplate the world of dedicated PPC landing pages, and who doesn’t enjoy a good PPC daydream, I can’t help but think they’re a lot like beer. A million varieties but very few really good ones exist. But here’s the thing, if you simply know and do the things that create a great beer… Read More
Mike Fitterer // 27 Sep, 2016
6 Questions to Ask [Yourself] Before Hiring a PPC Agency
If there’s one thing most marketers dread, it’s hiring vendors. Signing on the dotted line with a new partner offers high risks and potentially catastrophic outcomes if you make a poor decision. But hiring a PPC agency doesn’t have to be a fingernails-dragged-slowly-across-a-blackboard event. I swear! If you have a few fundamental business questions answered… Read More
Mike Fitterer // 16 Aug, 2016
Breaking the Sales Plateau with Google Analytics
Data is great……sometimes. Data can also be maddening and make you want to go all Office Space on the nearest printer. These days businesses have an abundance of data at their fingertips. That makes knowing how to sift through information an essential part of every marketer’s existence. Personally, Google Analytics (GA) has been making my… Read More
Mike Fitterer // 27 Jan, 2016
PPC Management When Time and Sanity Are Scarce
I was recently blessed with the birth of my 2nd child. We’re almost 7 weeks in and both mother and child are doing well. And to celebrate this beautiful, life-altering change I’ve pledged to sleep much less and have very little free time for the next few years. Whoo-hoo!!! Since there are sadly still only 24… Read More
Mike Fitterer // 24 Sep, 2014
Pay Per Click Advertising Explained by a Non-PPC Person
Pay Per Click Advertising (PPC) should be an integral part of every company’s online marketing strategy. Seriously, it’s legit. After all, what marketer wouldn’t like having totally transparent marketing spend and return data available just a few clicks away? Oh, every marketer likes that sort of data? That’s what I thought. Here’s the problem. Most… Read More
Mike Fitterer // 8 May, 2014
A Survival Guide to Project Kickoff Land
When you begin a new project with a client, it’s essential to hit the ground running at the speed of light. Doing so will go a long way towards earning trust from the client. Still, you can’t begin the heavy lifting without some standard info. So how do you successfully navigate the early contract waters?… Read More
Mike Fitterer // 6 Mar, 2012
SMX West 2012 Lessons in Social and Mobile Search
The last week of February, search marketers from around the world assembled in sometimes-sunny San Jose, CA to geek out and discuss the latest internet marketing trends. Due to massive generosity from the Portent C-Suite I had the privilege of attending. For those of you who were unable to attend SMX West 2012, this post… Read More
Mike Fitterer // 1 Feb, 2012
6 Crucial Internet Account Management Tips
When someone asks me what I do professionally I usually tell them I’m a pirate, a ninja, or a wine connoisseur. Then I tell them that I moonlight as an Account Strategist at an Internet marketing agency. Inevitably they ask “what the hell does that mean?” The truth is that this is a perfectly legitimate… Read More
Mike Fitterer // 12 Oct, 2011
11 Tips for Making Facebook Your Business’ BFF
You know what’s startling? The endless supply of companies that EPIC FAIL in the Facebook realm. Soooo many companies grasp that they should be on Facebook. They get that this whole “Social Media” thing can positively impact their business. The problem is that many businesses opt to have the CTO’s 12-year-old create an account and… Read More
Mike Fitterer // 15 Aug, 2011
Facebook Fandom: One Portentite’s Evolving Experience
The internet is my homeboy. It keeps me warm during the harshest of winter days, and makes the best of times even better. I love Twitter, Google Analytics, news sites, joke sites, sports blogs, nerd blogs, and blogs about blogs. So it’s safe to assume I’ve always had 23,343 fans on Facebook, right? Negative Ghostrider. … Read More