Articles by Max Trotter
Max Trotter // 6 Apr, 2018
19 Extreme PPC Blunders
Today, for a change of pace we’ll look at how to build the most wasteful, ineffective PPC account possible. The blunders listed here range from ignoring easy wins that could have maximized your ad’s visibility, to lazily throwing ads at every passerby rather than being deliberate and crisp with this incredibly powerful targeting available to… Read More
Max Trotter // 13 Dec, 2017
10 Things to Check When Setting up an Internet Presence for a Small Business
Preface: This blog post is one in a series of articles that Portentites produced in a pair-writing experiment. It’s a little more broad than usual because it represents two subject matter experts from different practice areas, coming together to combine their knowledge for a broader look at the internet marketing topics that face real businesses.… Read More
Max Trotter // 16 Nov, 2017
How to Use PPC For Law Firm Lead Generation – SEM Lessons for Professional Services Firms
Search engine advertising is a critical piece of the marketing puzzle for all businesses, but can be especially useful in an industry that is as competitive as Law or other professional services. This post looks at some of the specific opportunities and pitfalls for professional services firms, focusing on Law, but there are plenty of… Read More