Michael Wiegand

In 14 years as a marketer, Michael's experience has run the gamut from design, development, direct mail, multivariate testing, print and search. He now heads Portent's Analytics practice, overseeing everything from Google Tag Management, to CRM integration for closed loop analytics, to solving ponderous digital marketing questions. Outside of work, he enjoys recording music, playing JRPGs and supporting Seattle Sounders FC.

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Articles by Michael Wiegand

Michael Wiegand // 18 Nov, 2008

3 New Google Analytics Custom Reports a PPC Marketer Should Be Using

If there’s one amazing thing about Google Analytics, it’s that Google’s ability to improve it is never dormant. At their Mountain View compound, they’re always looking for a way to constantly better their products. Here at Portent, we have a similar resolve – except that ours is to exploit Google’s tools to achieve our internet… Read More

Michael Wiegand // 16 Oct, 2008

The AdWords Quality Score Hammer Has Fallen, Now What?

Google AdWords is a mystical beast sometimes, capable of dumbfounding and goring the best of us. My cost-per-click cohort, Elizabeth, kindly tipped us off to Google’s most recent Quality Score update – and it appears the latest changes are starting to affect the paid search landscape in a big way. For some, scores have dropped… Read More

Michael Wiegand // 21 Apr, 2008

Hedging Your PPC Bets: Geo-Targeting for Revenue

PPC, at times, can feel a bit like going to Vegas and pumping nickels into the slot machines. Except imagine the nickels are dollars, or sometimes several dollars. Ouch! Pretty soon you’ve squandered your dinner money, and the forgiving 7-7-7 has eluded your grasp all night. Fortunately, there’s a way to hedge your bets in… Read More

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