Articles by Ryan Moothart
Ryan Moothart // 17 May, 2012
Not Adding Up (Literally) – Google AdWords’ Glitch
This is one of those short posts that will make you squint your eyes slightly, furrow your brow, tilt your head, and say, “Wait, what? This doesn’t make sense.” Like this: I have an account in Google AdWords that has had a conversion metric calculation glitch. I first noticed it a few months ago when… Read More
Ryan Moothart // 16 Apr, 2012
The 3 Most Important Lessons I’ve Learned as a PPC Strategist
I started working at Portent a year and a half ago as an intern. I was fresh out of college and did not know any specifics of internet marketing. I was introduced to the world of paid search during my first few weeks and found it intriguing. As I starting to do more work in… Read More
Ryan Moothart // 19 Mar, 2012
Microsoft adCenter’s Illogical Ad Position Calculations
Not too long ago, Bing introduced text ads appearing at the bottom of the search results page in addition to the top and along the right side. However, what you may not know is that these ads can be duplicates with different ad positions. Yes – the same exact ads on a single results page… Read More
Ryan Moothart // 23 Feb, 2012
6 Tips to Increase Your Click-Through Rate
Click-through rates (or CTRs as we in the business call them) are an important indicator for both your keywords and your ads. It may not be a direct indicator of your conversion performance, but it is a direct indicator of how effectively you’re reaching your target audience. If you’re dissatisfied with the CTR levels in… Read More
Ryan Moothart // 7 Feb, 2012
The Idiot’s Guide to AdWords Extension Ads
You can say a lot of things about Google. You can praise them for setting the standard all search engines seek to meet. You can damn them for being the closest thing to a monopoly we’ve seen on the internet. But one thing you can’t do is chastise them for being boring. Have you seen… Read More
Ryan Moothart // 11 Jan, 2012
Utilizing Facebook Insights to Identify Potential
When you run an ad campaign in Facebook to get more fans for your business page, you’re able to analyze your performance using Facebook Insights. Recently, Facebook completely removed the old version of Insights and made their new version mandatory. If you’re not familiar with the new Insights, they feature more in-depth and granular information… Read More
Ryan Moothart // 9 Aug, 2011
PPC Hero’s Ultimate Guide is Even Better Than the Real Thing
Google AdWords has an indicator it uses to measure the value and fidelity of any given advertising account: the all-mighty quality score. OK, I’m exaggerating the eminence of this barometer just a bit, but it’s still a highly important measurement that every PPC account manager has to be consistently aware of. For those that are… Read More
Ryan Moothart // 2 Aug, 2011
The Yin and Yang of PPC – Search Network Campaigns vs. Display Network Campaigns
The concept of yin yang is not one based in the morality of good versus evil; rather, it pertains to the diametric relationship between two parts of a single force. I have found that PPC advertising pertains directly to this concept. Those of you who have managed an account on Google AdWords will know that… Read More
Ryan Moothart // 22 Jun, 2011
New Copywriting E-Book Free for Download
I have written and edited countless numbers of articles, advertisements, and product descriptions since beginning my work here at Portent. In that time period, I have come across dozens of mistakes that I realize are far too common in this industry. So, a few weeks back, I wrote a short e-book on some of the… Read More
Ryan Moothart // 8 Apr, 2011
Bid by Position Preference – Post AdWords Feature Removal
Most of the time, I love Google. But sometimes they throw a curve ball at me and make my life more difficult. On Tuesday, Google announced it’s removing the preferred position bidding feature from AdWords starting in early May and accounts can no longer begin using the feature effective immediately. And I was having such… Read More
Ryan Moothart // 28 Feb, 2011
Three Keys to PPC Ad Copy You Should Be Aware of
Google processes nearly one billion search queries every single day. If you estimate that an average of four ads show per search query, it would mean Google shows around four billion PPC ads in a 24 hour period. Needless to say, that’s an absurd amount of online advertising being broadcast out to the world. With… Read More