Articles by Timothy Johnson
Timothy Johnson // 7 Mar, 2014
Bing’s Automated PPC Solution for Small Businesses
Running paid search campaigns takes time, money and experience that many small businesses don’t have. They may have heard of PPC before and have thought about whether it can help their business, but who has the time or knowhow to run an AdWords or Bing Ads campaign? AdWords Express is Google’s automated PPC solution for… Read More
Timothy Johnson // 25 Oct, 2013
10 PPC Musts for Making Your Holiday 2013 Jolly
Timothy Johnson and Chad Kearns collaborated on this post. The holidays are coming! Are you prepared? To be sure you are, we’ve put together a list of 10 PPC suggestions you should implement. Don’t get left out in the cold. Now is the time to prepare so that you can make the most of this… Read More
Timothy Johnson // 7 Jun, 2013
Building Successful Low Budget PPC: Ad Extensions
In charge of building your first PPC account? Don’t have a lot of time or money to spend within AdWords? Well you came to the right place. We’re in week five of our six-part blog series in which Portent PPC Strategists Chad Kearns and Tim Johnson lay down the knowledge on best practices for achieving PPC success. Follow along… Read More
Timothy Johnson // 31 May, 2013
Building Successful Low Budget PPC: Crafting Engaging Ads
In charge of building your first PPC account? Don’t have a lot of time or money to spend within AdWords? Well you came to the right place. We’re in week four of our six-part blog series in which Portent PPC Strategists Chad Kearns and Tim Johnson lay down the knowledge on best practices for achieving PPC success. Follow along… Read More
Timothy Johnson // 24 May, 2013
Building Successful Low Budget PPC: Keywords
In charge of building your first PPC account? Don’t have a lot of time or money to spend within AdWords? Well you came to the right place. We’re in week three of our six-part blog series in which Portent PPC Strategists Chad Kearns and Tim Johnson lay down the knowledge on best practices for achieving PPC success. Follow… Read More
Timothy Johnson // 17 Apr, 2013
Twitter Ads Introduces Keyword Targeting
Twitter took a large leap forward with their advertising platform Wednesday morning by introducing a new advanced interface that allows for keyword targeting. Twitter sent out a mass email to existing Twitter Ads users stating: “You can reach users at the right time and in the right context based on keywords in their Tweets and… Read More
Timothy Johnson // 28 Feb, 2013
How Facebook Exchange Worked for Us and Why It Could Work for You
What is Facebook Exchange anyway? The Facebook Ads service got a lot more advanced these last few months with the introduction of a fancy new feature, Facebook Exchange (FBx), that expands the reach and custom targeting of their ads. FBx allows you to run real-time bidding and remarketing Facebook ads through one of their partner… Read More
Timothy Johnson // 7 Feb, 2013
AdMedia’s Bid4Keywords: Quality Traffic or Scam?
Here at Portent, we’re always looking for new advertising platforms to test out. We’ve had our eye on AdMedia’s Bid4Keywords paid search advertising for a while. AdMedia has been offering Bid4Keywords service since 2007, but we had never given it a try, until now. We set up a test to get to know the service… Read More