Conversation Marketing, The E-book: Now on sale
Ian Lurie Dec 7 2010
Back in 2001, I sat down at my blazing fast Pentium computer and started writing a book about internet marketing. Brainstorming it with John Cass, we realized “Hey, the internet is kind of two-way, like a conversation…” and that led to the title Conversation Marketing. Little things like babies slowed me down a bit, but in 2003 I self-published the book, titled, surprisingly, Conversation Marketing.
It’s been for sale in print format for years, but a lot of folks have asked for an electronic version, so here it is: Conversation Marketing in PDF. You can download it free:
Ian Lurie
CEO
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More
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Just read the first chapter last night – “What is Conversation Marketing?” Ah… now I finally know the answer – and how it all began. Can’t wait to read the rest.
Just bought the book – been a long time reader of the blog so I thought it was about time.
Looking forward to reading this one over the weekend. Thanks Ian! Keep up the great work!