Today I gave a talk at Confluence Conference called “Reinventing the Wheel: The Hub and Spoke Content Strategy”. This post contains a link to the companion article, the presentation slides, and links to some of the tools and resources I recommended while waving my hands on stage.
The Content Hub Strategy Companion Post
Content Hubs – Hub and Spoke SEO Strategy – The Portent Blog
The Slideshare
The Links & Resources
Portent’s Content Hub Explainer
Moz: The Beginner’s Guide to Content Creation
Paul Shapiro’s talk on uncovering content ideas that deliver and the blog post
A deep dive on site architecture beyond content hubs
Seer interactive post on why content is bigger than SEO
Ian Lurie’s article on SEMrush about descriptive nav and how it can benefit both SEO and UX
My own post on the Portent blog about the effectiveness and strategy for descriptive nav
Kick Point’s excellent post on building personas for content development & content strategy
