Insights, knowledge, and innovation from the industry leaders in digital marketing.
The Portent Blog
News and insight from Portent and around the world of digital marketing. From search to social, analytics to Amazon.
Analytics
Should You Be Concerned About the End of Third-Party Cookies?
Google Chrome is phasing out support for third-party cookies. Discover how this change impacts virtually every stakeholder in the digital ecosystem.
Marketing Strategy
What Not to Do When Bringing Your Digital Marketing In-House
There is a growing trend of businesses bringing their digital marketing in-house. Discover what not to do when transitioning to an in-house digital marketing team.
PPC
How YouTube’s Crack Down on Ad Blockers Impacts Advertisers
Learn how YouTube's ban on ad blockers will affect advertisers. Users aren't happy, but smart advertisers can use the change to their advantage.
Digital Marketing Guides
Gain in-depth insights and best practices for the strategies that will build your digital marketing arsenal.
Attribution: The Digital Marketer's Guide
Attribution is a way to assign credit for sales or leads back to the marketing activities that drove it. Our guide can help you determine which attribution model is right to measure your marketing efforts.
Learn More About AttributionPodcast Advertising: The Digital Marketer's Guide
As podcasts continue to grow in popularity, they present a new advertising medium for marketers to reach a loyal, engaged, and trustworthy audience. Learn how to jump into podcast advertising with our guide.
Learn More About Podcast AdvertisingWhat is PPC? Pay-Per-Click Explained
PPC advertising is a complex digital marketing channel. We’ve put together the answers to some of the most common questions we get asked to better explain PPC marketing.
Learn More about PPCEbooks
Practical, downloadable advice and strategies. Improve your day-to-day or your overall marketing strategy with sage advice and just a hint of skepticism from the experts.
Tools
Need a pithy or inspiring title to start your next piece of brilliant content? Perhaps some help developing a brand voice? Or maybe just a complete on-page SEO review from a browser extension. We build free tools for the digital marketing industry because it’s fun and it’s useful.
