Let go of the link building wire: My presentation
Ian Lurie Oct 9 2012
I presented at Distilled’s Seattle SEO Meetup in September. My topic: Why link building is a lousy strategy, ‘content marketing’ as most marketers define it is just a way to sell more marketing books, and some reasonable alternatives. Here’s the annotated slide deck:
Ian Lurie
CEO
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More
6 Comments
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Great deck. This is an excellent idea – it was a duh moment for me. Thank you for sharing Ian.
Really great deck Ian. I will say that I have fallen victim to “cranking out content” in the past. ;) Onward and upward!
Is it me or it the deck broke?
It works for me. But you can also view the deck on Slide Share.
Thanks Ian, it was great seeing your presentation at the Distilled Meetup. Content marketing is such an over-used term. Everything we create online a form of content in one way or another.
Excellent presentation! Wish I could have seen it in person, but I still gained a lot out of it. Thanks, Ian.