Copywriters from across the nation have used this guide to get more links, traffic and higher rankings by learning how to write customer and search engine-friendly content. SEO lives and dies based on great copywriting and content. Good content is good business. Engage your users while telling the search engines what’s on the page.
Contents
- Easy to understand explanations about how search engines think and how they reach and interpret your content
- The six golden rules for successful SEO copywriting
- Guidelines for writing headlines that will attract both search engines and readers
- How to write good “anchor link” text
- How to create highly relevant “clusters” or “hubs” of content
About the Author
Ian Lurie is founder and CEO of Portent, a digital marketing agency that has provided internet marketing services, including PPC, SEO, social and analytics since 1995.
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