Tag Archives: content
Content Strategy Blog Posts Portent Staff // 8 Sep, 2016
How to Achieve Content Nirvana
I am going to let you in on a little secret no one in the content marketing industry wants you to know: The marketing part is easy. It’s the content part that’s hard. The central challenge of content marketing is getting people to engage with the content you publish or, to put it simply: The… Read More
Content Strategy Blog Posts Ian Lurie // 18 Aug, 2016
Principles of Content Promotion
Content-as-marketing isn’t new. The promotional tools, though… Those are new. We’ve never had as cool a toolset as we have now. It’s easy to get drunk on the possibilities. Sober up: Promote Lightly-Branded Content at Top of Funnel Lightly and non-branded content is a top-of-funnel vehicle. Don’t promote it to a high-intent, bottom-of-funnel audience. You’ll… Read More
Content Strategy Blog Posts Ian Lurie // 7 Jan, 2016
Need to Crush Content Promotion? Love Your Dealers
I talk about dealers in this post. When I had some friends edit it, they accused me of writing yet another Breaking Bad comparison post. Let me point out that there are many other kinds of dealer networks: Cars. Games. Chocolate. Bootlegged copies of Asia’s 1983 world tour. “Dealer” is just the right word for… Read More
SEO Blog Posts Zac Heinrichs // 3 Dec, 2015
The Rank Awakens: Living the Brand with Universal Life Church
Or, “How I Became a Certified Jedi Knight” Yay! Star Wars! I can’t wait for The Force Awakens! It comes out in a couple weeks and I have totally bought into the hype. I know I’m not alone, even after a certain late-nineties, floppy-eared, backward knee-walking, CGI disappointment, who shall remain nameless. Now here’s the… Read More
Project Management Blog Posts Ken Loeu // 12 Aug, 2014
If Portent Were a Band: It’s All About the Hair
Here at Portent, we work together to do our best to wow the crowd with our many talented individuals and skills. Have you ever listened to a song that’s just one long guitar solo? I have, and while it’s an impressive show of expertise and skill, more often than not there’s a lot left to… Read More
Video Portent Staff // 15 Oct, 2013
7.5 Tips for Becoming a Brainstorming Genius [VIDEO WEBINAR]
This webinar was given July 25, 2013. Transcript: Sara: Hi and welcome everyone to our next…or to this installment of the Portent Webinar Series. My name is Sara. I’ll be your moderator for today’s webinar, which is 7.5 Tips for Becoming a Brainstorming Genius with Katie Fetting, our Brand Manager at Portent. We would love… Read More
Featured Blog Posts Ian Lurie // 23 Aug, 2013
The Humungous Guide to Content Strategy
I went a little nuts here. I started writing a short ‘how-to’ post on content audits. Then it turned into a longer post on content strategy. Then it became a mini-infographic. It ended up being a top-to-bottom guide on how we do content strategies at Portent. We put it into a custom format so it’s… Read More
Featured Blog Posts Portent Staff // 16 Aug, 2013
Portent’s Top 10 Posts of 2013 (So Far…)
We are over halfway through 2013, so we thought we’d glance back at some of our top Portent blog posts of the year (so far). This was no easy selection — we are very fortunate to have a plethora of great content to choose from. The following posts were chosen based on social impact, traffic… Read More
Copywriting Blog Posts Portent Staff // 8 Aug, 2013
Portent’s Kitten Moodinator: When Content Isn’t Words
For a highly visual medium, the Internet has been slow to attract marketers with a graphic bent. Perhaps due to proliferation of search engine optimization, or web browsers originating as text-based applications, many of us have focused on the word, not the image, video, or application. But words aren’t attracting the attention they used to. … Read More
Design & Development Blog Posts Portent Team // 6 Aug, 2013
Stop Writing Blog Posts: Ideas for Interactive Content
If you’re like me in the kitchen, sometimes you want to add a little North African flavor to dinner. After some light Googling the other night, I found plenty of couscous recipes, but I also found this culinary gem: “5 Couscous Cooking Mistakes to Avoid.” Wait, what? “Cooking” couscous amounts to no more than adding… Read More
Design & Development Blog Posts Portent Staff // 25 Jul, 2013
Parallax Scrolling? HTML5 Animations? Why We’re Falling for New Design Techniques
Change is in the air around Portent. Change that’s directly tied to how we see the future of Internet marketing. And it’s exciting. And it involves cool design innovations like parallax scrolling and HTML5 animations. As we shift our focus more and more towards what we call 10% content—deeper, larger projects that take bigger risks… Read More
Copywriting Blog Posts Portent Staff // 22 Jul, 2013
7.5 Tips for Becoming a Brainstorming Genius
The World Wide Web has robbed the world of mystery. Its epic reach into the far corners of the collective conscious has placed long odds against unleashing amazing new information – and with every blog post and product description, these odds get longer. As a result, it is imperative to creatively impart information to differentiate… Read More
Copywriting Blog Posts Portent Staff // 11 Jun, 2013
3 Ways to Keep Content Zombies from Eating Your Brains
The undead are white hot these days. From the “Walking Dead” to “World War Z,” zombies have hit the mainstream—they’re everywhere. Some talk about a Zombie Apocalypse as if it’s a forgone conclusion. A friend recently told me he’s shopping for a new vehicle, and it needs to be a four-wheel drive SUV so he… Read More
Copywriting Blog Posts Portent Team // 24 Apr, 2013
How to Blog: Humanizing Your Brand
So you’ve realized the benefits of having a kick-ass blog. Now what are you going to say on that blog? You could go the route of taking all that carefully-prepared corporate branding, and using your blog to put out press releases about things that you want your customers to care about (but really only matter… Read More