Tag Archives: content creation
Video Portent Team // 11 Oct, 2013
Portent Pop Quiz: Isla McKetta on Why Editing is Just as Important As Writing
Sometimes we’re in meeting or on calls with clients and we catch our colleagues saying something worth sharing. So we created the “Portent Pop Quiz” series where we ambush the Portentite and have them drop a quick knowledge bomb about a random subject. In our latest installment Isla McKetta speaks on why editing, though commonly… Read More
Copywriting Blog Posts Portent Team // 13 Nov, 2012
Editing for Creativity: How to Enhance the Writer’s Voice
In a world of endless content, innovative copywriting is a great way to catch and keep the attention of the customer. While a creative approach will often draw a bigger audience than simply following best practices, it can be tempting for an editor to change the writer’s style to fit an assumption about what sells.… Read More
Ian Lurie // 18 Jul, 2012
On cycling, near-death experiences and content
I biked to work today. Which has nothing to do with this post, except that I biked back, too. My ride home includes a 500-foot climb that pitches up to a 10%+ grade in a few places. No big deal when I was 30 (or even 40). But now, at 44, with about 10 extra… Read More