Tag Archives: content strategy
Content Strategy Blog Posts Ian Lurie // 18 Aug, 2016
Principles of Content Promotion
Content-as-marketing isn’t new. The promotional tools, though… Those are new. We’ve never had as cool a toolset as we have now. It’s easy to get drunk on the possibilities. Sober up: Promote Lightly-Branded Content at Top of Funnel Lightly and non-branded content is a top-of-funnel vehicle. Don’t promote it to a high-intent, bottom-of-funnel audience. You’ll… Read More
Content Strategy Blog Posts Misty Weaver // 5 Jan, 2016
Realistic Conversion: Guiding Paths in Content Marketing
This article is about how we help people navigate our marketing and websites. We start with breadcrumbs. Metaphorical ones. The first little morsels of interest are “breadcrumbs” because, as content, their reach is limited. These are small, temporal bits of information you distribute for customers to find you online. Your ads, social media, blog posts,… Read More
User Experience Blog Posts Chris Lakin // 2 Sep, 2015
Your blog is boring. Upgrade to a hub
Let me start with a disclaimer. If you haven’t started blogging, get a plan together and start. Don’t write just for the sake of writing, but create a strategy around what you’ll write about and then actually do it. Publishing content on a regular basis benefits search engine visibility and audience building. If you are… Read More
Video Portent Staff // 15 Oct, 2013
7.5 Tips for Becoming a Brainstorming Genius [VIDEO WEBINAR]
This webinar was given July 25, 2013. Transcript: Sara: Hi and welcome everyone to our next…or to this installment of the Portent Webinar Series. My name is Sara. I’ll be your moderator for today’s webinar, which is 7.5 Tips for Becoming a Brainstorming Genius with Katie Fetting, our Brand Manager at Portent. We would love… Read More
Video Portent Team // 11 Oct, 2013
Portent Pop Quiz: Isla McKetta on Why Editing is Just as Important As Writing
Sometimes we’re in meeting or on calls with clients and we catch our colleagues saying something worth sharing. So we created the “Portent Pop Quiz” series where we ambush the Portentite and have them drop a quick knowledge bomb about a random subject. In our latest installment Isla McKetta speaks on why editing, though commonly… Read More
Featured Blog Posts Ian Lurie // 23 Aug, 2013
The Humungous Guide to Content Strategy
I went a little nuts here. I started writing a short ‘how-to’ post on content audits. Then it turned into a longer post on content strategy. Then it became a mini-infographic. It ended up being a top-to-bottom guide on how we do content strategies at Portent. We put it into a custom format so it’s… Read More
Copywriting Blog Posts Portent Staff // 19 Mar, 2013
The Inbound Marketing Manifesto
Content strategists of the world unite! Have you heard? Content marketing is the future. I hear you saying to yourself, “But you’re an inbound marketer, Rebecca, isn’t that statement just a tad self-serving?” It’s not just me. Look at the spike in interest over the past two years: This is a conversation that’s being had… Read More
Copywriting Blog Posts Portent Staff // 14 Feb, 2013
Why Tom Cruise Should Be Your Content Strategist [Infographic]
When he’s not streaking through the Danger Zone on an Impossible Mission, the world’s biggest movie star (yes, still arguably) veers Far and Away from his core competency, occasionally taking a mega-risk with his Eyes Wide Shut. Corniness of that opening sentence aside, Tom Cruise makes for a compelling model of how to run a… Read More
Copywriting Blog Posts Portent Team // 14 Dec, 2012
Sneak Peek: How Content Strategy Will Save the World
Last night, when most of Seattle was at a holiday party or stuck in traffic on the way to a party, a group of intrepid souls filled the Portent presentation room to discuss using content strategy to save the world. The event, Content Strategy Forum 2012 Redux: Out of Africa, was part of an ongoing… Read More
Ian Lurie // 18 Jul, 2012
On cycling, near-death experiences and content
I biked to work today. Which has nothing to do with this post, except that I biked back, too. My ride home includes a 500-foot climb that pitches up to a 10%+ grade in a few places. No big deal when I was 30 (or even 40). But now, at 44, with about 10 extra… Read More