Tag Archives: conversation marketing
Internet Marketing Blog Posts Ian Lurie // 7 Mar, 2012
Marketing hubris will get you killed
Marketing hubris will get you killed. Especially in search. I hate it when someone asks me “Have you worked with other companies like ours?” If I have, I consider it a vulnerability, not a strength, because I’ve got the a-word: Assumptions. Anyone starting a marketing campaign with assumptions is one step from failure. Why? Because… Read More
Random Blog Posts Ian Lurie // 6 Mar, 2012
10 ways NOT to break up with a client
Breaking up is hard to do. But, as Portent’s President says, people remember how you enter, and how you leave. So ending a business relationship on as positive a note as possible is important. Even if the company in question never hires you back, employees change jobs, and you want them to think well of… Read More
Featured Blog Posts Ian Lurie // 5 Mar, 2012
Internet marketing: The lifecycle
Once again, I get to subject you all to my utter lack of artistic skills. I’ve been working on a simpler diagram of the internet marketing lifecycle for about six months. It’s finally ready, I think, for a public glance. This one boils it all down to a less-pretty but hopefully more clear concept. BE… Read More
SEO Blog Posts Ian Lurie // 29 Feb, 2012
Recording and slides from today’s webinar
If you missed today’s webinar, “SEO: 50 tips in 50 minutes,” you can get the slides here: SEO: 50 tips in 50 minutes View more presentations from Ian Lurie
Random Blog Posts Ian Lurie // 27 Feb, 2012
SEMPO Board, 2012
Thank you to everyone who voted for me in the SEMPO board election. I’m on the board, and very excited! Congratulations to all my fellow board members – I’m looking forward to working with you: Lindsay Blankenship, Director, Search Marketing, Razorfish Chris Boggs, Director Search Media and Thought Leadership, Rosetta Bruce Clay, President, Bruce Clay,… Read More
Internet Marketing Blog Posts Ian Lurie // 24 Feb, 2012
The 10-5-10 social media routine: You must matter
These are the annotated slides from my presentation at SEMPDX Searchfest today. I talked about social media, having a productive routine and building a powerful campaign without sucking up 4 hours a day: Your daily social media routine – stuff that matters View more presentations from Ian Lurie
Internet Marketing Blog Posts Ian Lurie // 21 Feb, 2012
20 must-haves for your new SEO business
So, you’re heading on your own as an SEO consultant. Welcome to our weird little club! Before you start, you might want to make sure you’ve got: Knowledge. I really, really hope I don’t have to point this out. But you need strong knowledge of SEO: Far more than you can get in a few… Read More
Internet Marketing Blog Posts Ian Lurie // 17 Feb, 2012
Writing for leads: Presentation slides
I did a presentation a while ago about web copywriting, specifically for leads-based and professional services businesses. Today I rewrote it for a more general audience, and sharpened up a few things. Here it is – have a look-see:
Featured Blog Posts Ian Lurie // 14 Feb, 2012
Google Plus Box Ranking Factors Report
Google Search Plus Your World (GSPYW, for short). Social media belly button lint? Or the best damned thing since chocolate? It’s a riddle. But GSPYW builds traffic a bunch of ways. The best (so far) is the ‘Plus Box’: Question is, how does Google decide which pages and profiles get that coveted spot? Also, how… Read More
Random Blog Posts Ian Lurie // 13 Feb, 2012
Justifying Enterprise SEO, and The Perfect Crawler
I’ve been unfaithful. I wrote two articles for other sites over the weekend: The Challenge of Justifying Enterprise SEO on Search Engine Land. I talk a bit about analytics and data presentation, and how to get your boss to stop looking at you like you’re a nasty toenail fungus. And Building the perfect SEO Crawler… Read More
Featured Blog Posts Ian Lurie // 8 Feb, 2012
SEO Exam questions: The answers
When I wrote these exam questions, I have to admit, I didn’t think about publishing the answers. It seemed kind of… wrong. But then I thought about the havoc wreaked if all kids had the teachers’ answer keys (obscure Simpsons reference there). And I smiled in a way that makes my family nervous. So, the… Read More
SEO Blog Posts Ian Lurie // 7 Feb, 2012
SEO exam questions: A sample
I’m working on a set of SEO test questions at my company. The objective: Figure out each SEO analyst’s strengths and weaknesses, then tailor training to them. I thought I’d share a few. They’re supposed to start off pretty easy and get more difficult: TRUE or FALSE or BOTH: The ‘nofollow’ attribute is good for… Read More
Social Media Blog Posts Ian Lurie // 4 Feb, 2012
Twitter shows up in Google SERPs again
Important update: Man, did I get this one wrong. Andy Beard correctly points out that this result showed up because I follow Lucky on Google+, and they have a link to their Twitter profile in their Google+ profile. The result only shows up once in a while, and in my Saturday-morning haze it I mistook… Read More
Featured Blog Posts Ian Lurie // 2 Feb, 2012
Google Plus will build your search traffic
Google Search Plus Your World builds organic search traffic, big-time. Say what you want about the evil-ness of the whole thing. It’s a huge opportunity, and you need to capitalize on it now. The background I’ve been working for several weeks, researching what seems to get your Plus profile showing up in organic search results—also… Read More
Internet Marketing Blog Posts Ian Lurie // 1 Feb, 2012
Webinar video now available
All I ask in exchange is your soul. Well. Actually just your e-mail address, if you don’t mind. Click here to sign up and watch the video of the first webinar, ‘Internet marketing 101’. I won’t spam you. Much.