Tag Archives: data analysis
Analytics Blog Posts Timothy Gillman // 16 Apr, 2015
How to Solve 6 Brutal Problems in Google Analytics
Ever have one of those days where you’re digging through Google Analytics (GA) and you say to yourself “What the f*@$ is this s%$#!?!?” Yeah – me too. Don’t get me wrong – I love GA. It’s way easier to navigate than most of the other analytics platforms out there. But just like its users, GA… Read More
Internet Marketing Blog Posts Portent Team // 23 Jun, 2014
Marketers Dying By A Thousand Data Points
Data tells a story about the past, and helps us understand what we can expect in the future. But just like life, data has no guarantees. Even with all the data points and information in the world, it takes an experienced mind to transform insight into meaningful action. Marketers need to fill the gap between… Read More
Featured Blog Posts Ian Lurie // 6 Nov, 2012
How to write universe-conquering proposals
AKA: ‘Because I said so’ doesn’t work This is a really long post. But before you TL;DR it, give it a quick skim. The first half is hand-waving stuff about answering ‘Why?’ The second half is specific tips on doing proposals that build imputed value. Writing a great proposal is hard. The question you’re trying… Read More
Analytics Blog Posts Ian Lurie // 17 Aug, 2012
Data That Persuades: My SES presentation, with notes
I gave a talk titled Data That Persuades at SES San Francisco yesterday. I’d like to say it was a fantastic home run, but I was bleary-eyed and out of it, and I think some of my points didn’t totally get across. So, I just finished an annotated version: All my slides, with notes explaining… Read More