Tag Archives: digital marketing
Internet Marketing Blog Posts Kyle Eliason // 31 Mar, 2016
Total Marketing Wellness: The Health of Your Marketing
A man goes to into the doctor’s office and says it hurts no matter where he touches his body. The doctor looks at him noting that he doesn’t appear to have any full body trauma. Skeptically, the doctor says “Impossible.” The man says to the doctor, “No. I’m not making this up. It hurts really… Read More
Analytics Blog Posts Michael Wiegand // 22 Jan, 2015
The C Major Scale of Analytics
Anybody who’s been in this business for a while knows their ABCs: Acquisition Behavior Conversion It’s built into Google Analytics, for God’s sake: And it’s a tried and true methodology for measuring. Problem is, we’re measuring to take action. If the lifecycle begins and ends with acquisition and conversion, we’re missing a lot of workflow… Read More
Internet Marketing Blog Posts Portent Staff // 8 Jan, 2015
Starbucks stirs the heart: Strength in the Brand Story
Seth Godin reminds us, “Great stories agree with our worldview. The best stories don’t teach people anything new. Instead the best stories agree with what the audience already believes and makes [them] feel smart and secure when reminded how right they were in the first place.” Back in September, Starbucks rolled out its first global… Read More
Social Media Blog Posts Portent Staff // 10 Jun, 2014
Why Social Media Strategists Matter in the Digital Marketing Realm
If you work in social media, you’ve probably heard “Why?” more times than you can count. “Why does this matter?” “Why is social media valuable to my business?” “Why should we be paying you to help us?” I’ve been working in the social media world for three years now, and “why” questions are what I… Read More