Tag Archives: google shopping
Featured Blog Posts Elizabeth Marsten // 5 Mar, 2015
PPC at mozCon – Challenge Yourself to Cross Geek Out
Last year I received an invitation to speak at one of the biggest search conferences of the year, MozCon. MozCon is put on by Moz (formerly known as SEOmoz) an SEO software/tool company in Seattle and MozCon, in the past, has been more commonly known as an SEO conference. As such, I’ve noticed that those… Read More
PPC Blog Posts Ryan Moothart // 6 Feb, 2014
Google Shopping Campaigns Get Results
For the past few months, we at Portent have been trying out Google AdWords’ new Shopping Campaigns format for a couple of our clients. We had been eager to try it out and finally got the opportunity last November when one of our clients was accepted into the beta program. After 2 and half months,… Read More
PPC Blog Posts Portent Staff // 15 Apr, 2013
So You Think You’re Buying from Sears
You might not be. I was poking around in Google Shopping results the other day and found that there are some merchants who have partnered with major brands that are essentially “piggy backing” off their name through the Google Shopping Feed. At first, I thought NewEgg was being just really clever/sneaky by changing their store… Read More
Featured Blog Posts Elizabeth Marsten // 26 Sep, 2012
Google Shopping: How We’re All Totally & Utterly Screwed
Well OK, I’m being a tiny bit dramatic. But Google Shopping could totally and utterly screw you over if: You’re not a major brand with an AdWords rep to spoon feed you You’re not familiar with how shopping feeds, shopping engines & AdWords works You haven’t started thinking about this and you’re an ecommerce retailer… Read More
Featured Blog Posts Elizabeth Marsten // 20 Aug, 2012
Google Shopping: Interview with Rick Backus of CPC Strategy
Rick is the CEO and Co-Founder of CPC Strategy, a comparison shopping engine management company started in 2007. They take client feeds across multiple platforms (Amazon, Nextag, PriceGrabber, etc;) and optimize them for ROI through strategy, attention to detail and expertise in CSEs (comparison shopping engines.) Rick was kind enough to let me ask a… Read More
Featured Blog Posts Elizabeth Marsten // 21 Jun, 2012
What a Paid Search Marketer Needs to Know About Google Shopping
Froogle, Google Product Search, Google Shopping- whatever you call it, it’s integrated with AdWords – now more than ever. And if you think Google is going to stop there…yeah, right. This just got a bit more competitive is all. Oh yeah, and less free. If you’ve been following along with the recent announcement that Google… Read More