Tag Archives: digital marketing
SEO Blog Posts Zac Heinrichs // 6 Nov, 2018
Chrome 70 Update: HTTPS Site Security and the Full Symantec Distrust
As of October 17, 2018, Google has released Chrome 70, and with it, they have once again increased their security warnings for sites that are not fully HTTPS secure. The language used by the browser has also become increasingly severe over the last couple of years: One of the most specific targets of these new… Read More
SEO Blog Posts Zac Heinrichs // 29 May, 2018
Meta Descriptions are Still Important!
In December 2017, Google doubled the length of search snippets from ~160 to ~320 characters. This meant that we could now write more thorough copy in our Meta Descriptions and have that show up in search results. That lasted for 5 whole months before in May 2018, Google’s Danny Sullivan (@dannysullivan) confirmed, via Twitter: “Our… Read More
Analytics Blog Posts Michael Wiegand // 23 May, 2018
Set Up A GDPR Cookie Consent Form Using Google Tag Manager
NOTE: This is not legal advice. We are not lawyers. It’s also not the only thing you’ll need to do to reach GDPR compliance for your business. Cookie consent is only one portion of GDPR compliance. Please consult legal counsel before implementing this solution. Another note: This solution works for cookies fired from inside the… Read More
Analytics Blog Posts Michael Wiegand // 3 May, 2018
Why Attribution is The Most Important Marketing Argument
Imagine with me for a minute you’re being asked to give credit for a marketing result: A download of a killer asset, a lead form fill, a meaningful sales opportunity. What’s “fair”? First touch? Last touch? Well, I hope one of the two, because that’s what’s being sent to Salesforce by default from your web… Read More
User Experience Blog Posts Tim Mehta // 30 Apr, 2018
9 Fundamental UX Principles That Will Boost Your Conversions
Have you ever gotten mad at a website because you couldn’t get to where you wanted to go? What did you do? You probably left, never to return. Now flip the script. You’re in charge of improving the UX (User Experience) of your company’s website. You are amped. You have been burned too many times… Read More
SEO Blog Posts Timothy Johnson // 12 Apr, 2018
SEO for Small Business – The Topics, Tactics & Tools
So you’ve decided to play the long-game that is SEO. Fantastic! Depending on your familiarity with search engines, perhaps you’ve told your team or your boss “we’ll work to show up in the number one spot for the one thing that everyone searches in our industry.” [Long, long pause.] It’s a tantalizing thought. But let’s… Read More
Internet Marketing Blog Posts Amanda Putney // 13 Dec, 2017
10 Things to Check When Setting up an Internet Presence for a Small Business
Preface: This blog post is one in a series of articles that Portentites produced in a pair-writing experiment. It’s a little more broad than usual because it represents two subject matter experts from different practice areas, coming together to combine their knowledge for a broader look at the internet marketing topics that face real businesses.… Read More
Social Media Blog Posts Lauren Clawson // 8 Dec, 2017
Facebook Wants You to Trust & Optimize Top of Funnel Ads with Just Two Metrics
Facebook is making a concerted effort to get all advertisers using only two metrics at the top of the funnel: Reach and Brand Awareness. And while this sounds like a simple flight away from the aggressive accountability for end-results that’s become standard in digital, it’s worth looking at the Why and the What of these… Read More
Content Strategy Blog Posts Ian Lurie // 18 Aug, 2016
Principles of Content Promotion
Content-as-marketing isn’t new. The promotional tools, though… Those are new. We’ve never had as cool a toolset as we have now. It’s easy to get drunk on the possibilities. Sober up: Promote Lightly-Branded Content at Top of Funnel Lightly and non-branded content is a top-of-funnel vehicle. Don’t promote it to a high-intent, bottom-of-funnel audience. You’ll… Read More
Analytics Blog Posts Michael Wiegand // 17 May, 2016
Leading Edge Analytics – Data Driven Marketing
Imagine your company being truly data driven. What does that look like? Your teams getting the right data they need at the right times to tailor their campaigns to key audiences. Your data platforms talking to each other and getting critical pieces of information integrated. Your marketing strategy being based on actual customer behaviors and… Read More
Content Strategy Blog Posts Misty Weaver // 5 Jan, 2016
Realistic Conversion: Guiding Paths in Content Marketing
This article is about how we help people navigate our marketing and websites. We start with breadcrumbs. Metaphorical ones. The first little morsels of interest are “breadcrumbs” because, as content, their reach is limited. These are small, temporal bits of information you distribute for customers to find you online. Your ads, social media, blog posts,… Read More
SEO Blog Posts Zac Heinrichs // 3 Dec, 2015
The Rank Awakens: Living the Brand with Universal Life Church
Or, “How I Became a Certified Jedi Knight” Yay! Star Wars! I can’t wait for The Force Awakens! It comes out in a couple weeks and I have totally bought into the hype. I know I’m not alone, even after a certain late-nineties, floppy-eared, backward knee-walking, CGI disappointment, who shall remain nameless. Now here’s the… Read More
Design & Development Blog Posts Andy Schaff // 6 Oct, 2015
Can and Should I Run WordPress in Parallel with my Existing Site?
This is a question I get asked a lot as senior developer at Portent. A client, new or existing, has an established site running on some platform, and wants to add on a blog, a microsite, or the ability to easily control top-of-funnel marketing content. Technically, “in parallel” means WordPress (WP) is set up to… Read More
User Experience Blog Posts Chris Lakin // 2 Sep, 2015
Your blog is boring. Upgrade to a content hub
Let me start with a disclaimer. If you haven’t started blogging, get a plan together and start. Don’t write just for the sake of writing, but create a strategy around what you’ll write about and then actually do it. Publishing content on a regular basis benefits search engine visibility and audience building. If you are… Read More
Analytics Blog Posts Michael Wiegand // 22 Jan, 2015
The C Major Scale of Analytics
Anybody who’s been in this business for a while knows their ABCs: Acquisition Behavior Conversion It’s built into Google Analytics, for God’s sake: And it’s a tried and true methodology for measuring. Problem is, we’re measuring to take action. If the lifecycle begins and ends with acquisition and conversion, we’re missing a lot of workflow… Read More