Tag Archives: digital marketing
Featured Blog Posts Portent Team // 16 May, 2013
Manage Stuff, Lead People: How to Turn Workers into Leaders
We’ve all seen it happen. An employee is doing killer work, initiating great ideas, and displaying a willingness to take on larger projects. The employee is quickly promoted to a manager position. But while this top employee has excelled at the tactical parts of the job, he or she has never managed a team before.… Read More
Portent Staff // 15 May, 2013
3 Google Algorithms We Know About & 200 We Don’t
When I meet with clients or present at conferences, I am always asked: “How do I rank high on Google for (insert keyword-phrase-du-jour)?” I give the standard answer: “Only the search engineers and Google can tell you and they aren’t talking.” Inevitably, the questioner looks dejected, mutters a slur on my credentials, and walks away. … Read More
SEO Blog Posts Portent Team // 25 Apr, 2013
What Programming Is Teaching Me About SEO and Life
Even if you have zero interest in programming or SEO, I’m convinced you’re going to be glad you decided to read this blog post. And to make it a total no-brainer for you, I’m offering a 100% money back guarantee. Sound good? Keep reading. Hello, I’m David and I’m a wanna-be geek Sometime around Y2K,… Read More
Portent Team // 11 Apr, 2013
Why You Should Market Like You (Want to) Cook
Great marketing should be mouthwatering, scrumptious, and satisfying. Don’t you want customers pining for your next email, devouring every bit of information, and anxiously awaiting more? We don’t always think about marketing in terms of a delicious meal, but restaurants and marketers ultimately have the same goals. Give customers a taste of something yummy, satisfy… Read More
Portent Team // 2 Apr, 2013
5 Ways SEO is Like the Rolling Stones
In the summer of 2012, the Rolling Stones celebrated the 50th anniversary of their first gig at the Marquee Club in London. Love ‘em or hate ‘em, the original bad boys of rock and roll have endured for a half century despite drug and alcohol problems, several changes to the band’s line-up, and occasional rumors… Read More
SEO Blog Posts Portent Team // 12 Mar, 2013
Tool Review: Broken Link Finder
I’m a huge fan of Garrent French’s link building tool, the Link Prospector, so I was jazzed when he released the Broken Link Finder. I wanted to give an overview of why broken link building is important and how this tool can save you a ton of time and effort. What is broken link building?… Read More
Internet Marketing Blog Posts Portent Team // 7 Mar, 2013
6 Reasons “No” Will Save Your Marketing Strategy
We live in a culture of YES. Positive reinforcement abounds. Grade school kids get awards simply for participating. Everyone is special. Encouragement is great, don’t get me wrong. Accolades are a big part of what motivates us in life. In the business world, however, this can translate into dangerous decision making. Fear of killing creativity,… Read More
SEO Blog Posts George Freitag // 5 Mar, 2013
Why Web Professionals Hate SEOs
Before I even became an SEO I learned to hate SEOs. After all, SEOs would take the beautiful, functional site the designers and developers spent their nights creating and cram it full of footer links, anchor text, H tags, nofollows, and any other piece of code they could think of until the site couldn’t breathe.… Read More
Copywriting Blog Posts Portent Team // 26 Feb, 2013
The Secret Backstory of Portent’s Content Idea Generator
”There are no new ideas. There are only new ways of making them felt.” – Audre Lorde At SearchFest on Friday, Ian Lurie debuted a fantastic new tool, the Content Idea Generator. I could tell you about how amazing the tool is and how influencers like Jonathon Colman shared it all over social media: How… Read More
PPC Blog Posts Michael Wiegand // 20 Feb, 2013
AdWords Enhanced Campaigns – PPC Hangout
Portent PPC Google+ Hangouts This will serve as the pilot for Portent’s ongoing hangout series where we talk about paid search current events and give you our analysis and commentary. Today’s hangout topic: AdWords Enhanced Campaigns A new feature announced just recently by Google. It’s caused quite a hullabaloo in the industry, to say the… Read More
Copywriting Blog Posts Portent Staff // 14 Feb, 2013
Why Tom Cruise Should Be Your Content Strategist [Infographic]
When he’s not streaking through the Danger Zone on an Impossible Mission, the world’s biggest movie star (yes, still arguably) veers Far and Away from his core competency, occasionally taking a mega-risk with his Eyes Wide Shut. Corniness of that opening sentence aside, Tom Cruise makes for a compelling model of how to run a… Read More
Featured Blog Posts Portent Staff // 31 Jan, 2013
Social Bowl XLVII: Why a Mid-Sized Firm or Small Business Must Play Its Own Game on Sunday
We all know that the Super Bowl is the Super Bowl of, well, Super Bowls. It’s even MORE super for mega-brands with colossal marketing budgets, fancy Hollywood contacts and burping frogs. But not everyone is a Coke… Or even a Pepsi. Consequently, if you’re a mid-sized business looking to maximize your advertising dollars this Sunday,… Read More
Internet Marketing Blog Posts Portent Team // 29 Jan, 2013
The Viral Video Manifesto: How to Make Content Shareable
“I want this to go viral.” If you are a client, you’ve said it. If you’re a marketer, you’ve heard it and (most likely) cringed. We want your content to go viral as badly as you do, but the public can be fickle and there are no guarantees. Or are there? The Viral Video Manifesto… Read More
Design & Development Blog Posts Portent Staff // 24 Jan, 2013
Into The Fold: Why Web Design is More than One “Rule”
If you want to call yourself a web designer these days, you’d better be ready to keep up. Daily study is required or you’ll be left in the dust. I follow countless blogs, listen to podcasts during my commute, and work on random projects at home just to try out new things. When I start… Read More
Internet Marketing Blog Posts Portent Team // 8 Jan, 2013
7 Ways Inbound Marketing is Like a Snowball Fight
On Saturday, January 12, the people of Seattle will gather for Snow Day, the world’s largest snowball fight. Dump trucks will deliver 162,000 lbs. of snow to more than 5,000 people attempting to set a new Guinness World Record. Plus it’s a fundraiser for the Boys and Girls Clubs of King County. What on earth… Read More