Tag Archives: mobile
SEO Blog Posts George Freitag // 19 Nov, 2014
5 Ways Your Site Might Fail Google’s Mobile-Friendly Test
On Tuesday, Google announced a new label in search results that states whether or not a site is “mobile-friendly.” Now when you’re on your phone, you’ll know ahead of time if the site you’re thinking about visiting is optimized for your device. Accompanying that announcement, Google said that they are also experimenting with a ranking boost for sites… Read More
PPC Blog Posts Ryan Moothart // 5 Sep, 2014
Getting Started with Mobile Bid Modifiers
Problem Ever since Google AdWords introduced enhanced campaigns, targeting mobile traffic effectively using mobile bid modifiers has been an important strategy for all PPC managers. Some of you may have mobile bid modifiers set in your campaigns already, but aren’t seeing very good results from mobile traffic. Others may have your mobile bid modifiers set… Read More
Account Management Blog Posts Portent Staff // 3 Sep, 2014
Mobilize Your Brand, It Pays Off
A brand is a pulse of a company and customers interact with it every day across print, media, online and social platforms. The ever growing mobile industry is changing the way customers interact with and purchase their favorite brand’s products. In this post I will provide three important suggestions to build your online brand. Let’s… Read More
Social Media Blog Posts Portent Staff // 21 Aug, 2014
Social Media Apps That You Don’t Need (or Want), But Should Try Anyway
Sometimes when you’re a social media strategist (or, really, just a human with a smart phone or tablet), you get stuck in a routine that involves the same few social media mobile applications. Whether I’m on the bus or about to go to sleep, I find myself checking my three favorite apps: Facebook (I know,… Read More
Design & Development Blog Posts Michael Wiegand // 20 Dec, 2012
Mobile User Experience Hell & Toys”R”Us
My daughter just turned 3. And aside from wondering where the devil the last few years of my life went, I’ve been thinking a lot about how to make Christmas special for a girl whose birthday is in December. Charlie loves technology. My iPad 2 was instantly hers the moment I brought it home… Read More