Tag Archives: ppc strategy
PPC Blog Posts Portent Staff // 27 Feb, 2014
Are You Optimizing Your PPC Campaigns To Death?
Ok ok, now that I’ve gotten all the link bait title out of the way, let’s get down to actual business. Now, I love my coworkers but they also set pretty high bar. When I inherited a major cosmetics account from my colleague Michael Weigand, I knew I had my work cut out for me,… Read More
Portent Staff // 27 Oct, 2008
Winning In the Wedding Industry with PPC
We’re all familiar with the wedding industry’s spending power, no matter what the economic climate, the lavish wedding will always prevail. The industry is highly competitive with high barriers to entry, so how do you generate a positive ROI in a sector that can bleed your budget dry within an hour? Build Up & Be… Read More