Tag Archives: SEO
SEO Blog Posts Zac Heinrichs // 2 Aug, 2016
How to Write a Decent SEO Recommendation
Pssssst! Hey, you! Want to know the best way to drive a client crazy? Talk. A lot. But tell them nothing. The SEO industry has a lot of people who are really, really good at that. We’ve seen some true artists; men and women who can speak or write thousands of words without uttering a… Read More
SEO Blog Posts Jared Amyakar // 8 Jun, 2016
A JSON-LD Implementation Guide
SearchFest 2016 (aka the last “SearchFest”) had a load of great talks, but only a few were as immediately relevant to my work as the deep dive discussion of structured and unstructured data from AJ Kohn and Mike Arnesen. They lent great insight to my approach to these two different types of information, and deepened… Read More
SEO Blog Posts Jared Amyakar // 10 Feb, 2016
SEO: The Quick & Dirty Google Index Diagnostic
A Quick & Dirty Google Index Diagnostic This article outlines a simple diagnostic technique to assess the health of your site architecture. For all the current attention being paid to Content (caps intentional), our ability to generate organic traffic still depends heavily on that content being found and indexed by a search engine’s crawlers. … Read More
SEO Blog Posts Matthew Henry // 2 Feb, 2016
Field Guide to Spider Traps: An SEO’s Companion
If search engines can’t crawl your site, SEO efforts do not amount to much. One of the problems I see most often are ‘spider traps’. Traps kill crawls and hurt indexation. Here’s how you find and fix them: What is a spider trap? A spider trap is a structural issue that causes a web crawler… Read More
SEO Blog Posts Zac Heinrichs // 3 Dec, 2015
The Rank Awakens: Living the Brand with Universal Life Church
Or, “How I Became a Certified Jedi Knight” Yay! Star Wars! I can’t wait for The Force Awakens! It comes out in a couple weeks and I have totally bought into the hype. I know I’m not alone, even after a certain late-nineties, floppy-eared, backward knee-walking, CGI disappointment, who shall remain nameless. Now here’s the… Read More
SEO Blog Posts George Freitag // 19 Nov, 2014
5 Ways Your Site Might Fail Google’s Mobile-Friendly Test
On Tuesday, Google announced a new label in search results that states whether or not a site is “mobile-friendly.” Now when you’re on your phone, you’ll know ahead of time if the site you’re thinking about visiting is optimized for your device. Accompanying that announcement, Google said that they are also experimenting with a ranking boost for sites… Read More
SEO Blog Posts Portent Team // 18 Nov, 2014
My (Insanely Large) List of SEO Tools & Other Useful Resources
I’m just about to reach the 5 year mark working in the online marketing industry, and one thing that I’ve always found remarkable is how open and sharing people in this line of work tend to be. Whether it’s strategies, tactics, updates, techniques or tools – folks in this space do a lot of sharing,… Read More
SEO Blog Posts George Freitag // 30 Oct, 2014
Google’s Data Highlighter: Your New Favorite Backup Plan
We all know the importance of Schema markup and rich snippets on your search results. We’ve written about the importance of getting markup implemented on your web page and getting rich snippets showing in your search results. And you should. Schema markup is the best solution to getting rich snippets to show up in search… Read More
PPC Blog Posts Laura Oden // 11 Sep, 2014
PPC and SEO — Shouldn’t They Get Along?
Both pay-per-click advertising and organic listings vie for your attention when you search, but do the two types of search results always have to be at odds, or can savvy marketers use SEO(Search Engine Optimization) and PPC (Pay-Per-Click) in tandem to dominate the search results? Making Portent history, Laura Oden (PPC Strategist) and Kaitlin McMichael… Read More
SEO Blog Posts Portent Team // 28 Aug, 2014
Guide to Personalized Search Results
If you grew up watching Sesame Street like me, you might have heard this song: One of these things is not like the others,One of these things just doesn’t belong,Can you tell which thing is not like the othersBy the time I finish my song? The search results that you see within your browser are… Read More
Project Management Blog Posts Ken Loeu // 12 Aug, 2014
If Portent Were a Band: It’s All About the Hair
Here at Portent, we work together to do our best to wow the crowd with our many talented individuals and skills. Have you ever listened to a song that’s just one long guitar solo? I have, and while it’s an impressive show of expertise and skill, more often than not there’s a lot left to… Read More
SEO Blog Posts Portent Team // 5 Aug, 2014
How to Go Incognito for International Search Queries – and Why
The first thing to do when you’re starting out your quest to be the master of international search is to go incognito. You can’t just search on Google.com for your product/service and expect to see the same thing that everyone else in the world will. Google personalizes search results according to your location, your search… Read More
Video George Freitag // 1 Jul, 2014
Get on that Map: Local SEO Best Practices [VIDEO WEBINAR]
This webinar was given on June 19, 2014 Learn all about Local SEO best practices, including basic on-site SEO for businesses, business profiles, directory and citation providers, duplicate listings, reviews, and more in this free PortentU webinar. Watch the full video: Get the link bundle here. See just the slidedeck here.
SEO Blog Posts Portent Team // 10 Mar, 2014
Rankings Aren’t All That: How to Really Track SEO Improvements
There are LOTS of people out there that don’t understand what SEO is and how you do it. I wish I had a dollar for every time I was told to go do my “SEO magic” by a client. These same people are hungry to see results to make sure that you are actually doing… Read More
Featured Blog Posts Portent Team // 30 Jan, 2014
Why SEOs Should Dump CSS Sprites for Icon Fonts
The SEO community and the web development community can often be at odds. One thing they’ll both agree on, however, is the importance of performance. The SEO’s favorite site speed tool is Google’s PageSpeed Insights, which I’ve written about before. We’ve all seen this among the suggestions: CSS sprites. One tactic to improve site speed… Read More