Tag Archives: Social Media
Social Media Blog Posts Katie McKenna // 9 Aug, 2016
Checklist for Outsourcing Your Social Media Efforts
If you’re working your way down the “must-have” list of digital marketing needs for 2016, organizing a coherent presence across social media platforms like Facebook or Twitter would get slotted in right under “Setting up my website.” At least it should. Social media fosters brand loyalty and community, increases sales, and helps strengthen SEO, and… Read More
Social Media Blog Posts Alex DeLeon // 3 Nov, 2015
YouTube Best Practices – Five Things You Can Do Today
You see millions of viewers on YouTube. You want a piece of the action. So you borrow a video camera, snag a GoPro from home, or just use an iPhone to get what you need. You record, upload the video and wait for the fans to pour in. Sometimes it works. Usually… not so much.… Read More
Account Management Blog Posts Portent Staff // 3 Sep, 2014
Mobilize Your Brand, It Pays Off
A brand is a pulse of a company and customers interact with it every day across print, media, online and social platforms. The ever growing mobile industry is changing the way customers interact with and purchase their favorite brand’s products. In this post I will provide three important suggestions to build your online brand. Let’s… Read More
Social Media Blog Posts Portent Staff // 21 Aug, 2014
Social Media Apps That You Don’t Need (or Want), But Should Try Anyway
Sometimes when you’re a social media strategist (or, really, just a human with a smart phone or tablet), you get stuck in a routine that involves the same few social media mobile applications. Whether I’m on the bus or about to go to sleep, I find myself checking my three favorite apps: Facebook (I know,… Read More
Project Management Blog Posts Ken Loeu // 12 Aug, 2014
If Portent Were a Band: It’s All About the Hair
Here at Portent, we work together to do our best to wow the crowd with our many talented individuals and skills. Have you ever listened to a song that’s just one long guitar solo? I have, and while it’s an impressive show of expertise and skill, more often than not there’s a lot left to… Read More
Social Media Blog Posts Portent Team // 17 Jul, 2014
SOS: Save Our (Organic) Social
It is not exactly breaking news that brand page organic social efforts are being thwarted by Facebook’s algorithm changes, which are making it harder than ever to get your organic social updates seen by your desired audience. But all hope is not lost! There is a strategy that, if implemented correctly, can potentially improve your… Read More
Social Media Blog Posts Portent Staff // 10 Jun, 2014
Why Social Media Strategists Matter in the Digital Marketing Realm
If you work in social media, you’ve probably heard “Why?” more times than you can count. “Why does this matter?” “Why is social media valuable to my business?” “Why should we be paying you to help us?” I’ve been working in the social media world for three years now, and “why” questions are what I… Read More
Social Media Blog Posts Portent Team // 27 Mar, 2014
How Not to be an #EPIC Social Media Fail
Alright, we all know which brands are nailing it when it comes to social media. I’m lookin’ at you Uber, BuzzFeed, Seattle PrideFest, Oreo, Nike, NO H8, and Coca Cola. These names represent a variety of businesses, brands and events. But despite their differences, every one of these companies has achieved great success by being… Read More
Social Media Blog Posts Portent Staff // 29 Jan, 2014
What’s Ahead for Social? Believe in Yourself(ie) for 2014
No matter where you looked in 2013, there was always someone within a few feet of you with his or her arm outstretched, snapping a photo or shooting a video. In fact, Oxford Dictionaries’ word of the year for 2013 was “selfie.” Yes, that’s actually a thing. On the bright side, at least it wasn’t… Read More
Internet Marketing Blog Posts Portent Team // 4 Oct, 2013
Essential Characteristics of an Internet Marketing Applicant or How a Dog Got Me My Job
The vast field of Internet marketing may not necessarily be new, but it certainly has changed from the days of simple email campaigns and standard websites. Now it involves numerous sectors, from SEO to social media and everything in between. It is rapidly changing and requires someone to have their finger on the pulse of… Read More
Social Media Blog Posts Portent Staff // 2 Oct, 2013
Google Hangout: Making Friends, Not Followers
The team at MackWebSolutions pulled together a panel of experienced community managers including our Director of Social Media, Sara Lingafelter, for a Google Hangout yesterday to discuss the difference between friends and followers, and how to target the right people with your social media and other outreach efforts. The panelists included: Sheena Medina – @sheenamedina… Read More
Social Media Blog Posts Portent Team // 19 Sep, 2013
Are Social Fails Good Business?
I seem to be unflinchingly attracted to disciplines where you rarely see a front-page story about a just-plain-good day. I grew up in the equestrian world, a sport where the only television footage you see from the Olympics is of horses tumbling over jumps and riders falling all asunder. I’ve also been shaped by my… Read More
Featured Blog Posts Portent Staff // 31 Jan, 2013
Social Bowl XLVII: Why a Mid-Sized Firm or Small Business Must Play Its Own Game on Sunday
We all know that the Super Bowl is the Super Bowl of, well, Super Bowls. It’s even MORE super for mega-brands with colossal marketing budgets, fancy Hollywood contacts and burping frogs. But not everyone is a Coke… Or even a Pepsi. Consequently, if you’re a mid-sized business looking to maximize your advertising dollars this Sunday,… Read More
Social Media Blog Posts Portent Team // 14 Nov, 2012
Claim Your New Pinterest Business Page Today
In a move that probably should have happened a year ago, Pinterest has finally announced business pages (as well as a new set of business terms of service). What’s New About Business Pages? Not a lot, which is a good thing because sometimes it’s tricky to implement social media advice. Basically, business pages make three major… Read More
Featured Blog Posts Ian Lurie // 7 Nov, 2012
The social candidacy: The elections Facebook influenced
Or, if you’re a Republican: “What the hell just happened?!” The election was supposed to be close. Regardless of your party affiliation, you heard that for months: Maybe an electoral tie. Certainly with one candidate winning the electoral college and the other the popular vote. We wouldn’t know for days after November 6th… Oops. The… Read More