The Portent Tone of Voice Generator

Do you like to have fun, play or joke around? Are you trying to relate to your audience in a light-hearted way?

Funny

Is your subject matter in-depth, technical and dense? Is your approach neutral and logical?

Serious

Does your choice of language lean towards the mature and traditional? Does your audience have an advanced reading level?

Formal

Are you trying to befriend your readers? Do you want your message to be easy to understand?

Casual

Are you striving for appropriate gravity? Are you looking to demonstrate admiration for your subject matter?

Respectful

Do you want to take a flippant approach to your topic? Are you being tongue-in-cheek?

Irreverent

Do you want your passion to show? Are you trying to generate excitement?

Enthusiastic

Is it your goal to present comprehensive information? Is your material objective rather than subjective?

Matter-of-Fact

Your Brand Personality Is…

Example: Email newsletter opening line

The four factors of your choice:

It's all about context.

Don't worry, you don't need to get all four of these tones into all your content. But each one will be useful somewhere—your site, your newsletter, your Facebook posts, your blog, or whatever content platform Google launches next month.

Example: Email newsletter opening line

The four factors of your choice:

It's all about context.

The factors in this generator are based on work by the Nielsen Norman Group on tone of voice dimensions.